Web-writing and editing
Content is the most important part of your website. But people don’t visit your site for a leisurely read. They do so to obtain information or carry out a transaction – book a ticket, buy a t-shirt, ask for a quote. That’s why it’s important to edit and hone your web-content before, during and after the website development process. Our web-writing and web-editing service will provide you with:
- clear, concise copy that will help visitors to your site find information quickly and easily
- content that’s informative and engaging, so that visitors will spend more time on your site
- web-content that meets readability, accessibility and usability criteria.
Our service includes:
- revision of layout and format to avoid the “wall-of-words” effect that’s so off-putting to users; this is especially important when you’re adapting printed material you want to publish on your site
- coordination with your search engine optimisation team to integrate keywords and headings smoothly in your copy
- elimination of non-standard terminology, jargon, slang etc., to ensure that your web-copy is easy for international users to understand and expand your potential audience
- checking of your existing copy to eliminate any spelling mistakes, clunky writing or bad grammar and enhance your credibility
- adaptation of documents originally created for print.
By looking at your website from your visitors’ standpoint, we’ll help you present the information they need in an accessible, user-friendly form. The result will be well-written, properly formatted content that visitors to your web site actually read!
To discuss how our web-editing and web-writing services can streamline your communications and ensure that your web copy looks professional, readable, usable and accessible, please call or send us an email.
