Web-writing and usability

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Web content that's clear, well-written and user-friendly encourages people to visit and remember your web site – and you, your organisation and your product. Visitors who feel confident using your site are more likely to visit the pages you want them to visit ("ask for a quote", "sign up", "check-out"...). So it pays to get the basics right.

Usability advice

Our web usability service includes:

  • advice on layout and usability before you start work on your site
  • drawing up usability specifications to help you communicate more clearly with your web-designer and ensure you get the best possible site for your needs
  • liaising with your web designer/developer to implement your specifications

Web-content – because readability matters!

The next step is content. Our web-content service includes:

  • writing, editing and adapting content for your site to make it more readable and inviting
  • coordination with your search engine optimisation team to integrate keywords and headings smoothly in your copy
  • revising language, layout and format to avoid the “wall-of-words” effect that's so off-putting to users; this is especially important for printed material you'd like to publish on your site
  • advice on language issues for an international audience
  • training for you or anyone in your team who needs to write or compile content

By looking at your web site from your visitors' standpoint we'll help you present the information they need in an accessible, user-friendly form. The result? Well-written, properly formatted content that visitors to your web site actually read!

Web copy that's welcoming, inclusive and accessible

Good web sites should be welcoming and inclusive. So they should be as accessible as possible to users with disabilities, and free from jargon or non-standard language that users find hard to understand.

We'll help you work with, not against, your users. They'll find your material appealing and accessible, and you'll gain a much bigger audience and market-place. It's a win-win situation.

Do get in touch to discuss how we can help you create web copy that attracts and retains visitors to your site. Because good writing is key to good communication, and good communication is key to good web sites.